Projects

Here’s a collection of the work I’m most proud of; real-world campaigns, personal passion projects, and brand-building initiatives that showcase my skills across digital strategy, creative direction, and marketing execution. Each project reflects my ability to think holistically, craft compelling stories, and drive results—whether it’s building a brand from the ground up, launching a product, or engaging an audience with purpose. Dive in to explore how I bring ideas to life across platforms and industries.

charity: water

For this project, I developed a digital campaign for charity: water aimed at inspiring college students to become individual donors. I created a customized landing page experience, implemented social strategy (organic and paid), and collaborated with influencers who reflected student values. To maximize reach and impact, I executed a full-funnel media plan using Meta Ads Manager—driving both brand awareness and recurring monthly donations.

Bean & Bloom

As a personal project, I built Bean & Bloom—a mock coffee brand designed to showcase my branding and marketing expertise. I developed a complete brand identity including logo, visual style, tone of voice, and core values, supported by a detailed brand guideline. I also crafted campaign briefs, designed Meta ads, and built social profiles filled with curated, on-brand content. This project highlights my ability to create and execute a cohesive brand presence across multiple platforms.

Beauty Projects

In my beauty-focused work, I’ve helped develop and elevate brands within a fast-paced, visually driven industry. From concept to execution, I’ve built brand identities, crafted compelling digital content, and executed full-funnel marketing strategies tailored to beauty consumers

Noz

I led the launch of the Shopify website for NÖZ, managing everything from site architecture to brand-aligned design. I optimized the user experience for SEO and conversions, and developed email flows and on-site promotions to drive engagement.